Testing the Waters Before Selling
David Carter, a British entrepreneur, has started a new business model for people looking to make big bucks online. He formulated a process of establishing a website about a topic (in his case asbestos) to create a customer base, and then referring the large number of customers to independent associates. However, Carter found the demand so great that he became a certified asbestos surveyor himself!
By testing the waters before he even had a product or service to sell, Carter saved himself time and money. He noticed that his topic invoked much interest in homeowners, and he now reaps the benefits.
Read more about David Carter’s innovative new business model over at CNNMoney.com
